M·A·C -n- Hello Kitty Collection

So I tuned into LaaLaa's blog today to find out whaat??; all my prayers had been answered!! haha.

MAC Cosmetics has teamed up with Sanrio Global Consumer Products to create a Hello Kitty color cosmetics collection. The line will arrive on MAC’s Web site Feb. 10, in North American stores on Feb. 12 and into overseas stores in March.

“MAC has been mining pop culture since the brand was founded,” said John Demsey, group president of the Estée Lauder Cos. Inc. “This is a sexy and innocent fashion line, and a true MAC moment. In these times, everyone can use a little fun — and a little Kitty.”

“To me, MAC Hello Kitty embodies the ultimate beauty icon,” said Jennifer Balbier, senior vice president of product development for MAC Worldwide. “She’s sweet and sexy, slightly edgy, and appeals to a wide range of customers. We wanted to reflect that through a sweet side, but also something slightly mischievous when it came to the colors. I started out by creating a palette of pinks, since they fit and always trend well in the spring. And this look is so much about the eyes that we did two eye shadow quads.” The Lucky Tom quad has violet blue, brown, gold and pink-coral shades, while the Too Dolly palette has mint, blue-silver, pale pink and magenta shades.

“We incorporated glitter eyeliners because she loves anything that twinkles, and we took the coral and hot pink theme and did pretty, poppy [colored] blush,” added Balbier.

While this collection is intended to have a sophisticated presentation, MAC hopes to appeal to younger fans with two shades of lip conditioners.


The Hello Kitty offerings fall into two collections:
The Hello Kitty Colour Collection & the more high-end Hello Kitty Kouture.

Hello Kitty Color Collection:

LIPS

6 lipsticks ($14)

6 lipglass ($14)

2 tinted lip conditioner ($14.50)


EYES

2 palettes ($38) -- Lucky Tom Quad: violet-blue, brown, gold, and pink coral shades; Too Dolly Quad: mint, blue-silver, pale pink, and magenta shades

2 pigments ($19.50)

2 reflects glitter ($17.50) -- blue and pink

4 glitter eyeliners ($16.50)

black mascara ($12)

false eyelashes ($12)


FACE

2 beauty powders ($22) -- a coral, poppy colored and hot pink blush

3 nail polish ($11)


Hello Kitty Kouture:

2 Dazzleglasses ($28) -- with reusable silver chain pendant encrusted with Swarovski crystals

3 Sheer Mystery Powder ($90) -- silver compact with Swarovski crystals; Available only in MAC Stores and maccosmetics.com

(Available at MAC stores, maccosmetics.com, and Nordstrom only)

Plush doll ($42)

3 brush collection ($49.50)

(Available at MAC stores and maccosmetics.com)

mirror ($22)

beaded bracelet ($34)

(for maccosmetics.com)

tote ($45)

soft vanity ($55)

And Demsey promises the surprises aren’t over yet. “There will be more products to come in the next three months with this partnership,” he said.